Big things are happening — and you’re at the heart of it

We’re beyond excited to welcome you to a whole new chapter of Scentsy. One that’s more modern, more intentional and more in tune with the vibrant energy of today’s consumer. This rebrand isn’t just a fresh coat of paint — it’s unlocking bold new possibilities for you and your business, while staying true to our values, mission and the connections that have always made Scentsy special.

We’ve created a new look and feel to turn heads and spark conversations, helping you attract a newer, broader audience while creating opportunities for new conversations with existing customers.

What’s changing?

• New Consultant logos are now available
• Starting with any new product that launches on or after Sept. 1, you’ll begin to see our new logo in promotional materials and online assets. Packaging updates will start rolling out later this year, so don’t be surprised to still see former logos and packaging as we exhaust current inventory.
• We’ve also made a small, but meaningful, update to our mission statement. We know Scentsy isn’t a one-size-fits-all business, so we’ve made the word “opportunity” plural to underscore the myriad ways anyone can be a part of Scentsy:

The Scentsy Mission

To bring value to the world by providing industry-leading, family-friendly business opportunities selling creative, artistic, high-quality products that Warm the Heart, Enliven the Senses and Inspire the Soul.

And the changes go deeper: We’re reimagining our product strategy, too, with new momentum and thoughtful intention. You’ll start to see our home décor products grouped into four distinct décor lines:

Warm: Grounded.

Step into serenity with décor that brings the outdoors in. Products in the Warm line are rooted in natural elements. Think rich woods, raw textures, earthy tones and lush greens. Perfect for those who find beauty in botanical touches and the comforting appeal of our natural world.

Enliven: Vibrant.

Celebrate your individuality with vibrant and expressive décor that spark joy. Enliven is for the maximalist. Think bright colors, fanciful patterns, statement pieces and unexpected designs that ignite fun and fearless self-expression, and transform your space into a reflection of your boldest self.

Inspire: Refined.

Curate an expanse where minimalist design meets maximum impact. The Inspire line of products is where you’ll find clean lines, soft neutrals and multifunctional elegance. Think sophisticated and modern, to enhance without overwhelming. These products are for those who appreciate calm organization, purpose and grace.

Classic: Timeless.

You know it when you see it: familiar favorites that feel like home. Scentsy Classic features our signature Scentsy décor products — the pieces that anchor your space and the styles you embrace. Think instantly recognizable, beautifully dependable and effortlessly comforting. This is the heart of Scentsy.

Each décor line speaks to a different lifestyle — from grounded and earthy to vibrant and expressive — so your customers can find what fits them best (or mix and match to reflect all sides of who they are).

What’s not changing?

Everything that makes Scentsy special:

• Our core values of Simplicity, Authenticity and Generosity.
• The underlying goals of our heartfelt mission to bring value to the world through fragrance.
• Our unwavering commitment to direct-selling business opportunities.
• And most importantly, our support for you!

Our refreshed color palette and style guide updates will be available in the coming weeks.