New Walt Disney World® Resort guest experience at Storybook Circus in the Magic Kingdom Park

Update: 5/2/2024

A brand-new search-and-sniff experience is now available to guests visiting Walt Disney World® Resort in Florida — Smellephants on Parade

Step right into Storybook Circus and spot Timothy Q. Mouse’s Casting Call. He’s on the lookout for a “Whiff-sistant” to join Dumbo’s latest performance!

If you’re ready to jump in, head over to the ticket booth outside Big Top Souvenirs. There, a friendly Cast Member will equip you with an illustrated map of the area and a sheet of stickers to aid you in your new role as a Whiff-sistant.

From there, it’s all on you! Hunt down all 8 Smellephant statues hidden across Storybook Circus, using your stickers and map to keep track of your discoveries.

Let your nose lead the way and relish in the delightful Scentsy fragrances these vibrant elephants exude—ranging from popcorn and churros to cotton candy and beyond!

July 27 2023: Scentsy President and Interim CEO Dan Orchard and Walt Disney Imagineers announced on Thursday, July 27, at the 2023 Scentsy Family Reunion that a new Walt Disney World® Resort experience, “Smellephants on Parade,” will be available to guests of all ages in the Storybook Circus area in Magic Kingdom® Park.

To celebrate this, Scentsy has launched a new Dumbo Collection

As guests enter the Storybook Circus area, they will find a casting call from Timothy Q. Mouse, seeking out a “Whiff-sistant” to join Dumbo’s newest act and leading them to a ticket booth in front of Big Top Souvenirs, where a Cast Member will provide them with an illustrated map and sticker sheet to guide them in their training.

From there, “Whiff-sistants” in training will explore the Storybook Circus area to find a number of Smellephant statues, each with a unique, circus-inspired fragrance, courtesy of Scentsy. The Smellephant statues reflect the whimsical nature of Storybook Circus, and each have a unique design based on the scent they represent.

Scentsy collaborated with Walt Disney Imagineering to develop and provide fragrances that fit perfectly within the story of Storybook Circus, and the scents featured around the land will include churro, popcorn, cotton candy and more.

In addition, Scentsy will become the presenting sponsor of the Dumbo the Flying Elephant attraction at Magic Kingdom® Park at Walt Disney World® Resort.